Population
31,250
+5% from last year
Median Income
$65,800
14,200 households
Home Ownership
58%
$285,000 median value
Call Volume
124
79% contractor coverage
Demographics
Population demographics for 70001
Age Distribution
Under 1822%
18-3424%
35-5430%
55+24%
Household Income
Under $25k12%
$25k-$50k22%
$50k-$75k25%
$75k-$100k20%
$100k+21%
Housing Type
Single Family65%
Multi-Family15%
Apartment20%
Market Metrics
Key performance indicators for 70001
Call Volume Trend
Call VolumeLast 12 Months
142
Jan156
Feb168
Mar187
Apr165
May145
Jun152
Jul159
Aug178
Sep164
Oct149
Nov138
DecTotal Calls: 1,903
Avg/Month: 159
Jan
98
Feb
105
Mar
112
Apr
124
Call Categories
Plumbing40%
Electrical20%
HVAC25%
Roofing10%
Other5%
Contractor Coverage
Plumbing95%
Electrical80%
HVAC85%
Roofing75%
Other60%
Market Opportunity Analysis
Opportunities and recommendations for 70001
Market Summary
70001 is a low opportunity market with 31,250 residents and a median income of $65,800. The area has a 58% home ownership rate and 124 service calls in the past month.
Strengths
- 5% population growth indicates an expanding market with increasing service needs
- 95% coverage in plumbing services shows strong contractor presence
- 40% demand for plumbing services indicates clear market focus
Opportunities
- Only 60% coverage in other services - opportunity to recruit more contractors
- 21% of households earning $100k+ indicates potential for premium service offerings
- 65% single-family homes suggests strong market for home maintenance services
Recommendations
- Prioritize recruiting other contractors to address coverage gap
- Develop targeted marketing campaigns for 30% of residents in the 35-54 age bracket
- Consider seasonal promotions aligned with call volume trends (peak in Apr)
- Partner with local real estate agencies to reach the 58% of homeowners