Population
22,780
+8% from last year
Median Income
$62,500
10,120 households
Home Ownership
38%
$375,000 median value
Call Volume
156
73% contractor coverage
Demographics
Population demographics for 70115
Age Distribution
Under 1818%
18-3432%
35-5426%
55+24%
Household Income
Under $25k15%
$25k-$50k20%
$50k-$75k24%
$75k-$100k21%
$100k+20%
Housing Type
Single Family40%
Multi-Family35%
Apartment25%
Market Metrics
Key performance indicators for 70115
Call Volume Trend
Call VolumeLast 12 Months
142
Jan156
Feb168
Mar187
Apr165
May145
Jun152
Jul159
Aug178
Sep164
Oct149
Nov138
DecTotal Calls: 1,903
Avg/Month: 159
Jan
124
Feb
132
Mar
145
Apr
156
Call Categories
Plumbing30%
Electrical30%
HVAC15%
Roofing20%
Other5%
Contractor Coverage
Plumbing90%
Electrical85%
HVAC75%
Roofing65%
Other50%
Market Opportunity Analysis
Opportunities and recommendations for 70115
Market Summary
70115 is a medium opportunity market with 22,780 residents and a median income of $62,500. The area has a 38% home ownership rate and 156 service calls in the past month.
Strengths
- 8% population growth indicates an expanding market with increasing service needs
- 90% coverage in plumbing services shows strong contractor presence
- 30% demand for electrical services indicates clear market focus
Opportunities
- Only 50% coverage in other services - opportunity to recruit more contractors
- 20% of households earning $100k+ indicates potential for premium service offerings
- 40% single-family homes suggests strong market for home maintenance services
Recommendations
- Prioritize recruiting other contractors to address coverage gap
- Develop targeted marketing campaigns for 26% of residents in the 35-54 age bracket
- Consider seasonal promotions aligned with call volume trends (peak in Apr)
- Partner with local real estate agencies to reach the 38% of homeowners