Population
28,450
+12% from last year
Median Income
$58,200
12,350 households
Home Ownership
42%
$325,000 median value
Call Volume
187
69% contractor coverage
Demographics
Population demographics for 70118
Age Distribution
Under 1815%
18-3435%
35-5428%
55+22%
Household Income
Under $25k18%
$25k-$50k25%
$50k-$75k22%
$75k-$100k18%
$100k+17%
Housing Type
Single Family45%
Multi-Family30%
Apartment25%
Market Metrics
Key performance indicators for 70118
Call Volume Trend
Call VolumeLast 12 Months
142
Jan156
Feb168
Mar187
Apr165
May145
Jun152
Jul159
Aug178
Sep164
Oct149
Nov138
DecTotal Calls: 1,903
Avg/Month: 159
Jan
142
Feb
156
Mar
168
Apr
187
Call Categories
Plumbing35%
Electrical25%
HVAC20%
Roofing15%
Other5%
Contractor Coverage
Plumbing85%
Electrical70%
HVAC90%
Roofing60%
Other40%
Market Opportunity Analysis
Opportunities and recommendations for 70118
Market Summary
70118 is a high opportunity market with 28,450 residents and a median income of $58,200. The area has a 42% home ownership rate and 187 service calls in the past month.
Strengths
- 12% population growth indicates an expanding market with increasing service needs
- 90% coverage in hvac services shows strong contractor presence
- 35% demand for plumbing services indicates clear market focus
Opportunities
- Only 40% coverage in other services - opportunity to recruit more contractors
- 17% of households earning $100k+ indicates potential for premium service offerings
- 45% single-family homes suggests strong market for home maintenance services
Recommendations
- Prioritize recruiting other contractors to address coverage gap
- Develop targeted marketing campaigns for 28% of residents in the 35-54 age bracket
- Consider seasonal promotions aligned with call volume trends (peak in Apr)
- Partner with local real estate agencies to reach the 42% of homeowners